![]() When they arrive they it is revealed they work on different rides on the Island. ![]() The video shows the band members heading to Coney Island in the rain. A series of fifteen-second teasers for the music video were released before the full video's premiere, which was on 28 November 2010 on Channel 4. ![]() The music video for "Lose My Mind" was directed by Nigel Dick and filmed in Coney Island and it was performed at Channel 4 on 17 January 2011. Additional production was done by British house producers The Wideboys. Band member Jay McGuiness said in a press release that "Lose My Mind" is "a pop tune about someone playing mind games with you, as you try and fail, to blot it all out." It was written by Nina Woodford, Rami Yacoub and Carl Falk, produced by Rami and Falk and recorded at Kinglet Studios and A-Side Studios, in Stockholm, Sweden. ![]()
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